SlideShare a Scribd company logo
1 of 75
Download to read offline
@SamJaneNoble
BrightonSEO – April 2016
HARNESSING THE
POWER OF AUDIENCE
Your audience is your most
important asset.
Your competitors are unable
to replicate it.
“Audience is your
Unique Marketing
Point (UMP)”
@SamJaneNoble
QUESTION:
Do Google value our privacy?
Errrr…. Nope!
(not provided)
Source: Google
We hope that today’s move to
increase the privacy and security of
your web searches is only the next
step in a broader industry effort to
employ SSL encryption more widely
and effectively.”
Harnessing the Power of Audience
The fact that this statement is far from the truth
makes me very happy as a marketer.
Harnessing the Power of Audience
Because I get access to
information about my
website’s audience.
And better still, I can actually
make use of this in my
marketing!
Samantha Noble
2016 is the year
of the audience.”
1
2
3
Your Agenda.
Customer Match
Remarketing Lists for Search Ads (RLSA)
Gmail Sponsored Promotions (GSP)
AND MORE COOKIES
COOKIES, COOKIES
Update your privacy policy.
Harnessing the Power of Audience
Enable Remarketing in
Google Analytics.
Harnessing the Power of Audience
You can’t collect information
on your audience until you
have completed both steps.
Let’s talk about
audience.
CUSTOMER
MATCH
Target CRM lists using
email addresses directly in
Google.
Campaign performance will
only be as good as your
email list.
1
3
2
1.
Cleanse
the data
Incomplete or
Fake
Competitors
Bounced
1
3
2
2.
Segment
the data
Converted
Customers
Enquiries
Email Sign-ups
• Average order value > £300
• More than two purchases
• Month converted
• Products Purchased
Converted
Customers
• Began checkout process but dropped
out
• Enquired but not converted
• Month enquiry was made
Enquiries
• By topic
• By date
• Signed up but not enquired
Email
Signups
You need to have at least 1,000 matched
email addresses in a list.
357,584 email addresses uploaded
Wordstream Case Study
50.40% were matched
Harnessing the Power of Audience
Customer Match can be used to target on Google
Search, YouTube and Gmail.
FOR SEARCH ADS ( R L S A )
REMARKETING LISTS
Show ads to your past visitors as
they do follow-up searches for
what they need on Google after
leaving your website.
Awareness
Consideration
Preference
Buy
Result in an actual transaction or
conversion. The rest need recurring
visits before they convert.
Build up your remarketing lists in Google Analytics.
These are your audiences.
Audiences will be automatically imported into
Google AdWords under the Shared Library.
The Google Properties column tells you how many
people are in your RLSA lists.
RLSA minimum requirements are far greater than
standard remarketing.
Minimum Audience
Audience
Membership
Duration
Remarketing Lists
for Search Ads
1,000 180 days
Standard
Remarketing
100 560 days
Start building up your lists now
even if you don’t want to properly
target them yet.
Let’s have a look at a few
strategies you can try.
The following strategies are built
up using either RLSA lists or
Customer Match lists.
Small businesses with low budgets can use RLSAs
to limit their AdWords costs.
Businesses already using PPC can bid higher for
visitors who did not convert first time.
Upsell to audiences who have already bought from
you to encourage additional purchases.
Brand searches are often repeat visits. Drive them
back to the relevant page on the site.
Some businesses may not focus on repeat
customers and may wish to exclude them.
You can bid on more generic keywords that would
ordinarily require a higher budget.
Tailor your ad text and landing pages to existing
customers.
Increase bids where users are of more value to you.
EG - got a quote but didn’t convert.
Test your brand campaign for new visitors only and
exclude existing ones.
Even if you don’t want to adjust
bids yet you should add the
audiences to campaigns to see
how differently they perform.
http://kooz.ai/wordstream-rlsa
Making the most of RLSA
PROMOTION ( G S P )
GMAIL SPONSORED
@
Target your audience based on
their email behaviour and online
purchases.
Collapsed ads appear at the top of your emails
within the Promotions tab.
Expanded ads appear when you click on a collapsed
ad and look like a normal email.
B2C vs B2B
B2C vs B2B
There are more than 900 million people
using Gmail across the globe.
Let’s have a look at a few
strategies you can use.
Reinforce your email marketing message by
segmenting lists by opened and unopened.
Opened –
Show ad trying to entice them into
the purchase funnel
Unopened –
Show ad including the same
message as your email campaign
Target people who have enquired about your
product but not converted.
Create an email list of people who
have enquired but not converted
yet
Entice them back in to convert
with a special offer
Upsell to existing customers to entice them to
purchase related products.
Create email list of specific
product purchases
Show ads with related products
that they are likely to buy
Target your ‘non-converters’ when they are reading
emails from a competitor.
Build an email list of all people
who have enquired but not
purchased
Add competitor domains as
keyword targets in your Gmail
campaigns and upload the email
list
Show ads designed to entice your
potential customers away from the
competition
http://kooz.ai/gmail-ads-guide
Get started with Gmail ads
You should
remember this.
For every audience list you create, Google will build
a ‘Similar Audience’ for you to target.
Similar Audiences are created when
remarketing lists have at least 500
cookies with enough similarity in terms
of characteristics and interests.
This allows you to tap into a new
but similar audience segment.
Download
our Guides.
Completely free.
http://kooz.ai/our-whitepapers
Simply visit this link:
Don’t forget…
“Audience is your
Unique Marketing
Point (UMP)”
@SamJaneNoble
Thanks
for listening.
@Koozai
Facebook.com/koozaiE-mail: sam.noble@koozai.com
www.koozai.com
Tel: 0330 353 0300

More Related Content

What's hot

How to localise your global brand
How to localise your global brandHow to localise your global brand
How to localise your global brandSemrush
 
Paid Media Strategies and The Purchase Funnel
Paid Media Strategies and The Purchase FunnelPaid Media Strategies and The Purchase Funnel
Paid Media Strategies and The Purchase FunnelKoozai
 
Psychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyPsychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyKoozai
 
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...We Are Marketing
 
Discover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid MediaDiscover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid MediaKoozai
 
Paid Media - It's Not All About The End Game!
Paid Media - It's Not All About The End Game!Paid Media - It's Not All About The End Game!
Paid Media - It's Not All About The End Game!Koozai
 
Driving Local Sales through Funnel Marketing
Driving Local Sales through Funnel MarketingDriving Local Sales through Funnel Marketing
Driving Local Sales through Funnel MarketingKoozai
 
Harnessing the Power of Audience through PPC
Harnessing the Power of Audience through PPCHarnessing the Power of Audience through PPC
Harnessing the Power of Audience through PPCSamantha Noble
 
Most Important PPC Updates From The Last 12 Months
Most Important PPC Updates From The Last 12 MonthsMost Important PPC Updates From The Last 12 Months
Most Important PPC Updates From The Last 12 MonthsSwydo
 
Forecasting Search Traffic
Forecasting Search TrafficForecasting Search Traffic
Forecasting Search TrafficSiteVisibility
 
10 Tips To Take Your PPC To The Next Level
10 Tips To Take Your PPC To The Next Level10 Tips To Take Your PPC To The Next Level
10 Tips To Take Your PPC To The Next LevelTara Dee West
 
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemMichelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
 
The Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All TimeThe Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All TimeKissmetrics on SlideShare
 
Dominating Paid Media in Local Markets
Dominating Paid Media in Local MarketsDominating Paid Media in Local Markets
Dominating Paid Media in Local MarketsKoozai
 
Brandon Almack - The Day Google AdWords Changed Forever!
Brandon Almack -  The Day Google AdWords Changed Forever!Brandon Almack -  The Day Google AdWords Changed Forever!
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
 
Thinking Beyond the Paid Media Conversion
Thinking Beyond the Paid Media Conversion Thinking Beyond the Paid Media Conversion
Thinking Beyond the Paid Media Conversion Koozai
 
LIVE WEBINAR JUST IN: AdWords Changes Coming Soon EVERYTHING You Need to Know
LIVE WEBINAR JUST IN:   AdWords Changes Coming Soon  EVERYTHING You Need to KnowLIVE WEBINAR JUST IN:   AdWords Changes Coming Soon  EVERYTHING You Need to Know
LIVE WEBINAR JUST IN: AdWords Changes Coming Soon EVERYTHING You Need to KnowInternet Marketing Software - WordStream
 
Greg holland brighton seo futureproof your paid search
Greg holland   brighton seo   futureproof your paid searchGreg holland   brighton seo   futureproof your paid search
Greg holland brighton seo futureproof your paid searchGreg Holland
 
5 Tricks to Get Clicks this Holiday Season
5 Tricks to Get Clicks this Holiday Season5 Tricks to Get Clicks this Holiday Season
5 Tricks to Get Clicks this Holiday SeasonMark Irvine
 

What's hot (20)

How to localise your global brand
How to localise your global brandHow to localise your global brand
How to localise your global brand
 
Paid Media Strategies and The Purchase Funnel
Paid Media Strategies and The Purchase FunnelPaid Media Strategies and The Purchase Funnel
Paid Media Strategies and The Purchase Funnel
 
9 Insanely Powerful Strategies to Turn Content into Customers
9 Insanely Powerful Strategies to Turn Content into Customers9 Insanely Powerful Strategies to Turn Content into Customers
9 Insanely Powerful Strategies to Turn Content into Customers
 
Psychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyPsychology and Search; Power Your Strategy
Psychology and Search; Power Your Strategy
 
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
 
Discover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid MediaDiscover Your Audience Insights Through Paid Media
Discover Your Audience Insights Through Paid Media
 
Paid Media - It's Not All About The End Game!
Paid Media - It's Not All About The End Game!Paid Media - It's Not All About The End Game!
Paid Media - It's Not All About The End Game!
 
Driving Local Sales through Funnel Marketing
Driving Local Sales through Funnel MarketingDriving Local Sales through Funnel Marketing
Driving Local Sales through Funnel Marketing
 
Harnessing the Power of Audience through PPC
Harnessing the Power of Audience through PPCHarnessing the Power of Audience through PPC
Harnessing the Power of Audience through PPC
 
Most Important PPC Updates From The Last 12 Months
Most Important PPC Updates From The Last 12 MonthsMost Important PPC Updates From The Last 12 Months
Most Important PPC Updates From The Last 12 Months
 
Forecasting Search Traffic
Forecasting Search TrafficForecasting Search Traffic
Forecasting Search Traffic
 
10 Tips To Take Your PPC To The Next Level
10 Tips To Take Your PPC To The Next Level10 Tips To Take Your PPC To The Next Level
10 Tips To Take Your PPC To The Next Level
 
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemMichelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
 
The Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All TimeThe Top 10 Pay-Per-Click Advertising Hacks of All Time
The Top 10 Pay-Per-Click Advertising Hacks of All Time
 
Dominating Paid Media in Local Markets
Dominating Paid Media in Local MarketsDominating Paid Media in Local Markets
Dominating Paid Media in Local Markets
 
Brandon Almack - The Day Google AdWords Changed Forever!
Brandon Almack -  The Day Google AdWords Changed Forever!Brandon Almack -  The Day Google AdWords Changed Forever!
Brandon Almack - The Day Google AdWords Changed Forever!
 
Thinking Beyond the Paid Media Conversion
Thinking Beyond the Paid Media Conversion Thinking Beyond the Paid Media Conversion
Thinking Beyond the Paid Media Conversion
 
LIVE WEBINAR JUST IN: AdWords Changes Coming Soon EVERYTHING You Need to Know
LIVE WEBINAR JUST IN:   AdWords Changes Coming Soon  EVERYTHING You Need to KnowLIVE WEBINAR JUST IN:   AdWords Changes Coming Soon  EVERYTHING You Need to Know
LIVE WEBINAR JUST IN: AdWords Changes Coming Soon EVERYTHING You Need to Know
 
Greg holland brighton seo futureproof your paid search
Greg holland   brighton seo   futureproof your paid searchGreg holland   brighton seo   futureproof your paid search
Greg holland brighton seo futureproof your paid search
 
5 Tricks to Get Clicks this Holiday Season
5 Tricks to Get Clicks this Holiday Season5 Tricks to Get Clicks this Holiday Season
5 Tricks to Get Clicks this Holiday Season
 

Viewers also liked

Etiquette and Branding in Your Community
Etiquette and Branding in Your CommunityEtiquette and Branding in Your Community
Etiquette and Branding in Your CommunityErica McGillivray
 
Brighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate OptimisationBrighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate OptimisationBranded3
 
SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016
SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016
SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016Dawn Anderson MSc DigM
 
Brighton SEO - Site Speed for Content Marketers
Brighton SEO - Site Speed for Content MarketersBrighton SEO - Site Speed for Content Marketers
Brighton SEO - Site Speed for Content MarketersTom Bennet
 
How Generation Z is Driving Change in Search UX: Brighton SEO 2016
How Generation Z is Driving Change in Search UX: Brighton SEO 2016How Generation Z is Driving Change in Search UX: Brighton SEO 2016
How Generation Z is Driving Change in Search UX: Brighton SEO 2016Erudite
 
Deep diving into featured snippets: How to earn more and rise to the top.
Deep diving into featured snippets: How to earn more and rise to the top.Deep diving into featured snippets: How to earn more and rise to the top.
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
 
Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
Marketing to Local Customers: Moving Beyond Local SEO to Win the RaceMarketing to Local Customers: Moving Beyond Local SEO to Win the Race
Marketing to Local Customers: Moving Beyond Local SEO to Win the RaceGreg Gifford
 
Why SEO needs to get Emotional #BrightonSEO
Why SEO needs to get Emotional #BrightonSEO Why SEO needs to get Emotional #BrightonSEO
Why SEO needs to get Emotional #BrightonSEO Lisa Myers
 
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceGoogle Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
 
Ringo Moss, Positive: Behavioural Tricks
Ringo Moss, Positive: Behavioural TricksRingo Moss, Positive: Behavioural Tricks
Ringo Moss, Positive: Behavioural TricksEdge Global Media Group
 
The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...
The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...
The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...Digiday
 
Emma north how to catch a pigeon - on the edge london, leisure - may 2015 s...
Emma north   how to catch a pigeon - on the edge london, leisure - may 2015 s...Emma north   how to catch a pigeon - on the edge london, leisure - may 2015 s...
Emma north how to catch a pigeon - on the edge london, leisure - may 2015 s...Koozai
 
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs BackThe Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs BackKoozai
 
The Blurred Lines of Corporate & Personal Social Media
The Blurred Lines of Corporate & Personal Social MediaThe Blurred Lines of Corporate & Personal Social Media
The Blurred Lines of Corporate & Personal Social MediaKoozai
 
Writing copy for websites
Writing copy for websitesWriting copy for websites
Writing copy for websitesKoozai
 
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014Koozai
 
Reach, Follow and Convert with Targeted Remarketing #BiddableWorld
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldReach, Follow and Convert with Targeted Remarketing #BiddableWorld
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
 
How To Dominate Page One of Google - #edgelondon – May 2014
How To Dominate Page One of Google - #edgelondon – May 2014How To Dominate Page One of Google - #edgelondon – May 2014
How To Dominate Page One of Google - #edgelondon – May 2014Koozai
 
The Google Revenue Generator
The Google Revenue GeneratorThe Google Revenue Generator
The Google Revenue GeneratorKoozai
 

Viewers also liked (20)

Etiquette and Branding in Your Community
Etiquette and Branding in Your CommunityEtiquette and Branding in Your Community
Etiquette and Branding in Your Community
 
Use free Machine Learning APIs #brightonseo
Use free Machine Learning APIs #brightonseoUse free Machine Learning APIs #brightonseo
Use free Machine Learning APIs #brightonseo
 
Brighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate OptimisationBrighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate Optimisation
 
SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016
SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016
SEO Crawl Rank And Crawl Tank - Brighton SEO April 2016
 
Brighton SEO - Site Speed for Content Marketers
Brighton SEO - Site Speed for Content MarketersBrighton SEO - Site Speed for Content Marketers
Brighton SEO - Site Speed for Content Marketers
 
How Generation Z is Driving Change in Search UX: Brighton SEO 2016
How Generation Z is Driving Change in Search UX: Brighton SEO 2016How Generation Z is Driving Change in Search UX: Brighton SEO 2016
How Generation Z is Driving Change in Search UX: Brighton SEO 2016
 
Deep diving into featured snippets: How to earn more and rise to the top.
Deep diving into featured snippets: How to earn more and rise to the top.Deep diving into featured snippets: How to earn more and rise to the top.
Deep diving into featured snippets: How to earn more and rise to the top.
 
Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
Marketing to Local Customers: Moving Beyond Local SEO to Win the RaceMarketing to Local Customers: Moving Beyond Local SEO to Win the Race
Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
 
Why SEO needs to get Emotional #BrightonSEO
Why SEO needs to get Emotional #BrightonSEO Why SEO needs to get Emotional #BrightonSEO
Why SEO needs to get Emotional #BrightonSEO
 
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceGoogle Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
 
Ringo Moss, Positive: Behavioural Tricks
Ringo Moss, Positive: Behavioural TricksRingo Moss, Positive: Behavioural Tricks
Ringo Moss, Positive: Behavioural Tricks
 
The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...
The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...
The Power of Audience: Driving Audience through Social and Mobile - DPSE, 10/...
 
Emma north how to catch a pigeon - on the edge london, leisure - may 2015 s...
Emma north   how to catch a pigeon - on the edge london, leisure - may 2015 s...Emma north   how to catch a pigeon - on the edge london, leisure - may 2015 s...
Emma north how to catch a pigeon - on the edge london, leisure - may 2015 s...
 
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs BackThe Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
 
The Blurred Lines of Corporate & Personal Social Media
The Blurred Lines of Corporate & Personal Social MediaThe Blurred Lines of Corporate & Personal Social Media
The Blurred Lines of Corporate & Personal Social Media
 
Writing copy for websites
Writing copy for websitesWriting copy for websites
Writing copy for websites
 
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
 
Reach, Follow and Convert with Targeted Remarketing #BiddableWorld
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldReach, Follow and Convert with Targeted Remarketing #BiddableWorld
Reach, Follow and Convert with Targeted Remarketing #BiddableWorld
 
How To Dominate Page One of Google - #edgelondon – May 2014
How To Dominate Page One of Google - #edgelondon – May 2014How To Dominate Page One of Google - #edgelondon – May 2014
How To Dominate Page One of Google - #edgelondon – May 2014
 
The Google Revenue Generator
The Google Revenue GeneratorThe Google Revenue Generator
The Google Revenue Generator
 

Similar to Harnessing the Power of Audience

Audience - The Super Power of PPC
Audience - The Super Power of PPCAudience - The Super Power of PPC
Audience - The Super Power of PPCSamantha Noble
 
Digital Marketing Chapter 8 How To Create Custom Audiences
Digital Marketing Chapter 8 How To Create Custom AudiencesDigital Marketing Chapter 8 How To Create Custom Audiences
Digital Marketing Chapter 8 How To Create Custom AudiencesAtfahJutt
 
Bridging the Gap Between Acquisition and Retention - Samantha Noble
Bridging the Gap Between Acquisition and Retention - Samantha NobleBridging the Gap Between Acquisition and Retention - Samantha Noble
Bridging the Gap Between Acquisition and Retention - Samantha NobleEventz.Digital
 
Dominating the Paid Media Universe
Dominating the Paid Media UniverseDominating the Paid Media Universe
Dominating the Paid Media UniverseSamantha Noble
 
Prabhat Shah — Taking Amazon Advertising to the Next Level
Prabhat Shah — Taking Amazon Advertising to the Next LevelPrabhat Shah — Taking Amazon Advertising to the Next Level
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
 
Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017
Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017
Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017ecommcongress
 
How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...
How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...
How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...Angela Hawker
 
Basic concept of Google Adwords
Basic concept of Google AdwordsBasic concept of Google Adwords
Basic concept of Google AdwordsSourabh Nagori
 
WHAT IS Adwords.???????
WHAT IS Adwords.???????WHAT IS Adwords.???????
WHAT IS Adwords.???????tejas jani
 
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingPPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
 
Google Adwords Introduction
Google Adwords IntroductionGoogle Adwords Introduction
Google Adwords IntroductionAshish Gupta
 
Introducing Product Ads for Bing Ads
Introducing Product Ads for Bing AdsIntroducing Product Ads for Bing Ads
Introducing Product Ads for Bing AdsTracy Northcutt
 
How to Create Amazon Advertising Campaigns Without Targeting Any Keywords
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsHow to Create Amazon Advertising Campaigns Without Targeting Any Keywords
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsDaytodayebay
 
18 Marketing KPIs to Track (And How to Calculate Them)
18 Marketing KPIs to Track (And How to Calculate Them)18 Marketing KPIs to Track (And How to Calculate Them)
18 Marketing KPIs to Track (And How to Calculate Them)Kayla Perry
 
Maximize Marketing ROI with Retargeting
Maximize Marketing ROI with RetargetingMaximize Marketing ROI with Retargeting
Maximize Marketing ROI with RetargetingDemandWave
 

Similar to Harnessing the Power of Audience (20)

Audience - The Super Power of PPC
Audience - The Super Power of PPCAudience - The Super Power of PPC
Audience - The Super Power of PPC
 
Digital Marketing Chapter 8 How To Create Custom Audiences
Digital Marketing Chapter 8 How To Create Custom AudiencesDigital Marketing Chapter 8 How To Create Custom Audiences
Digital Marketing Chapter 8 How To Create Custom Audiences
 
Bridging the Gap Between Acquisition and Retention - Samantha Noble
Bridging the Gap Between Acquisition and Retention - Samantha NobleBridging the Gap Between Acquisition and Retention - Samantha Noble
Bridging the Gap Between Acquisition and Retention - Samantha Noble
 
Dominating the Paid Media Universe
Dominating the Paid Media UniverseDominating the Paid Media Universe
Dominating the Paid Media Universe
 
Prabhat Shah — Taking Amazon Advertising to the Next Level
Prabhat Shah — Taking Amazon Advertising to the Next LevelPrabhat Shah — Taking Amazon Advertising to the Next Level
Prabhat Shah — Taking Amazon Advertising to the Next Level
 
Digital marketing channel
Digital marketing channelDigital marketing channel
Digital marketing channel
 
Adwords
AdwordsAdwords
Adwords
 
Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017
Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017
Alex Bozhinov - account manager, Google: Google shopping @ eCommCongress 2017
 
How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...
How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...
How To Reduce Ad Waste in Google® Analytics and Google Ads With Dynamic Retar...
 
2015 Google Adwords Training
2015 Google Adwords Training2015 Google Adwords Training
2015 Google Adwords Training
 
Basic concept of Google Adwords
Basic concept of Google AdwordsBasic concept of Google Adwords
Basic concept of Google Adwords
 
WHAT IS Adwords.???????
WHAT IS Adwords.???????WHAT IS Adwords.???????
WHAT IS Adwords.???????
 
Google adwords
Google adwordsGoogle adwords
Google adwords
 
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingPPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your Remarketing
 
Google Ad Words
Google Ad WordsGoogle Ad Words
Google Ad Words
 
Google Adwords Introduction
Google Adwords IntroductionGoogle Adwords Introduction
Google Adwords Introduction
 
Introducing Product Ads for Bing Ads
Introducing Product Ads for Bing AdsIntroducing Product Ads for Bing Ads
Introducing Product Ads for Bing Ads
 
How to Create Amazon Advertising Campaigns Without Targeting Any Keywords
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsHow to Create Amazon Advertising Campaigns Without Targeting Any Keywords
How to Create Amazon Advertising Campaigns Without Targeting Any Keywords
 
18 Marketing KPIs to Track (And How to Calculate Them)
18 Marketing KPIs to Track (And How to Calculate Them)18 Marketing KPIs to Track (And How to Calculate Them)
18 Marketing KPIs to Track (And How to Calculate Them)
 
Maximize Marketing ROI with Retargeting
Maximize Marketing ROI with RetargetingMaximize Marketing ROI with Retargeting
Maximize Marketing ROI with Retargeting
 

More from Koozai

Let's Talk Voice Search
Let's Talk Voice SearchLet's Talk Voice Search
Let's Talk Voice SearchKoozai
 
Seo Strategies and The Purchase Funnel
Seo Strategies and The Purchase FunnelSeo Strategies and The Purchase Funnel
Seo Strategies and The Purchase FunnelKoozai
 
Understanding The Power of Dynamic Search Ads
Understanding The Power of Dynamic Search AdsUnderstanding The Power of Dynamic Search Ads
Understanding The Power of Dynamic Search AdsKoozai
 
How To Get Your Customers To Help Grow Your Business
How To Get Your Customers To Help Grow Your BusinessHow To Get Your Customers To Help Grow Your Business
How To Get Your Customers To Help Grow Your BusinessKoozai
 
Awesome Reporting for Winning at PPC #HeroConf
Awesome Reporting for Winning at PPC #HeroConfAwesome Reporting for Winning at PPC #HeroConf
Awesome Reporting for Winning at PPC #HeroConfKoozai
 
How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)Koozai
 
Googles Mobile Update: What You Need To Know
Googles Mobile Update: What You Need To KnowGoogles Mobile Update: What You Need To Know
Googles Mobile Update: What You Need To KnowKoozai
 
Organisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing SuccessOrganisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing SuccessKoozai
 
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014Koozai
 
Paid Search Reporting And Analytics (SES London 2014)
Paid Search Reporting And Analytics (SES London 2014)Paid Search Reporting And Analytics (SES London 2014)
Paid Search Reporting And Analytics (SES London 2014)Koozai
 
The Power of Segmentation in Web Analytics (MeasureFest 2013)
The Power of Segmentation in Web Analytics (MeasureFest 2013)The Power of Segmentation in Web Analytics (MeasureFest 2013)
The Power of Segmentation in Web Analytics (MeasureFest 2013)Koozai
 
AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...
AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...
AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...Koozai
 

More from Koozai (12)

Let's Talk Voice Search
Let's Talk Voice SearchLet's Talk Voice Search
Let's Talk Voice Search
 
Seo Strategies and The Purchase Funnel
Seo Strategies and The Purchase FunnelSeo Strategies and The Purchase Funnel
Seo Strategies and The Purchase Funnel
 
Understanding The Power of Dynamic Search Ads
Understanding The Power of Dynamic Search AdsUnderstanding The Power of Dynamic Search Ads
Understanding The Power of Dynamic Search Ads
 
How To Get Your Customers To Help Grow Your Business
How To Get Your Customers To Help Grow Your BusinessHow To Get Your Customers To Help Grow Your Business
How To Get Your Customers To Help Grow Your Business
 
Awesome Reporting for Winning at PPC #HeroConf
Awesome Reporting for Winning at PPC #HeroConfAwesome Reporting for Winning at PPC #HeroConf
Awesome Reporting for Winning at PPC #HeroConf
 
How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)How to Compete on Google Shopping (PLAs)
How to Compete on Google Shopping (PLAs)
 
Googles Mobile Update: What You Need To Know
Googles Mobile Update: What You Need To KnowGoogles Mobile Update: What You Need To Know
Googles Mobile Update: What You Need To Know
 
Organisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing SuccessOrganisation: The Key To Content Marketing Success
Organisation: The Key To Content Marketing Success
 
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014
 
Paid Search Reporting And Analytics (SES London 2014)
Paid Search Reporting And Analytics (SES London 2014)Paid Search Reporting And Analytics (SES London 2014)
Paid Search Reporting And Analytics (SES London 2014)
 
The Power of Segmentation in Web Analytics (MeasureFest 2013)
The Power of Segmentation in Web Analytics (MeasureFest 2013)The Power of Segmentation in Web Analytics (MeasureFest 2013)
The Power of Segmentation in Web Analytics (MeasureFest 2013)
 
AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...
AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...
AdWhat Now? AdWords Tactics For Local Businesses In The Post Enhanced Campaig...
 

Recently uploaded

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 

Recently uploaded (20)

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 

Harnessing the Power of Audience

Editor's Notes

  1. Not a purchased image
  2. http://www.wordstream.com/blog/ws/2015/10/05/adwords-customer-match
  3. Not a purchased image
  4. http://expandedramblings.com/index.php/gmail-statistics/
  5. http://expandedramblings.com/index.php/gmail-statistics/